Studious

Studious

A blog from SoloPortfolio about content marketing.

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Data Visualization

August 6, 2009

Cool article from AdAge about the tools available online to turn ordinary data into stunning visuals of all kinds–from the New York Times’ Visualization Lab to Oakland California’s Crimespotting tool. Explains Schmitt from AdAge:

All of this data visualization is, of course, really just a new way to tell stories (or create experiences) out of the very base matter of the web itself. Data visualization is probably not a foreign concept for anyone familiar with the work of information-design pioneer Professor Edward Tufte, but it’s the advances in technology at the presentation layer and the new found ability to tap into once hidden data sources that is enabling these new visual scientists to chart a new narrative course.

So you ask, “How on earth could I use data visualization in my business??” Here is a fantastic example from an asset manager. DWS Investments constructed a “Weather Map” to visually represent market performance across the globe. Extend the slider along the bottom of the page, and watch the “weather patterns” emerge. Wow!

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