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	<title>Studious</title>
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	<link>http://soloportfolio.wordpress.com</link>
	<description>A blog from SoloPortfolio about content marketing.</description>
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		<title>Studious</title>
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		<title>Content Marketers are Marketers Second</title>
		<link>http://soloportfolio.wordpress.com/2011/11/15/content-marketers-are-marketers-second/</link>
		<comments>http://soloportfolio.wordpress.com/2011/11/15/content-marketers-are-marketers-second/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 20:47:34 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[PSF Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[clare mcdermott]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Content Marketing World]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[soloportfolio]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=512</guid>
		<description><![CDATA[When I was in Cleveland in September for Content Marketing World, I attended a roundtable discussion and was asked whether content marketers are marketers. &#8220;What a weird question,&#8221; I thought. Luckily someone else jumped in to talk, which gave me some time to think it over. My answer went something like this: My own career [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=512&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Thomas Hawke Photo</media:title>
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		<title>Modular Content</title>
		<link>http://soloportfolio.wordpress.com/2011/05/24/modular-content/</link>
		<comments>http://soloportfolio.wordpress.com/2011/05/24/modular-content/#comments</comments>
		<pubDate>Tue, 24 May 2011 14:08:53 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[CCO Magazine]]></category>
		<category><![CDATA[cmi]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[junta42]]></category>
		<category><![CDATA[The Content Marketing Institute]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=534</guid>
		<description><![CDATA[I spend a lot of time noodling about information design. I believe that too few content marketers pay attention to design as an essential, ground-floor element of their content marketing strategy. The lesson hit home for me personally when CCO magazine launched in January and a few bloggers pointed out (thank you) that our articles [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=534&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">CCO Magazine - April 2011</media:title>
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		<title>Flipboard: Marketers Take Heed</title>
		<link>http://soloportfolio.wordpress.com/2011/01/05/flipboard-marketers-take-heed/</link>
		<comments>http://soloportfolio.wordpress.com/2011/01/05/flipboard-marketers-take-heed/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 18:46:44 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Flipboard]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=517</guid>
		<description><![CDATA[This week I am guest blogging over at the Content Marketing Institute, giving you a round-up of the Top 9 apps for iPad (the &#8220;9&#8243; is really annoying you OCD/round number people&#8230; shake it off!). My top-pick among the group&#8211;and something every marketer needs to demo asap&#8211;is Flipboard. Sometimes called the social magazine, Flipboard aggregates [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=517&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Lightbulbs, Darts and Compasses: The Ugly Manifesto</title>
		<link>http://soloportfolio.wordpress.com/2010/11/10/lightbulbs-darts-and-compasses-the-ugly-manifesto/</link>
		<comments>http://soloportfolio.wordpress.com/2010/11/10/lightbulbs-darts-and-compasses-the-ugly-manifesto/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 18:34:30 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[artwork]]></category>
		<category><![CDATA[bad design]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=480</guid>
		<description><![CDATA[I am issuing an all-out ban on ridiculously campy images as metaphors for business acumen&#8211;starting with light bulbs, darts and compasses. And by &#8220;campy&#8221; I don&#8217;t mean cute-campy like when yuppersnappers go and collect vintage anatomical models, but seriously ugly-outdated campy. At the risk of offending many in one fell swoop, I hereby declare that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=480&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://soloportfolio.wordpress.com/2010/11/10/lightbulbs-darts-and-compasses-the-ugly-manifesto/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">soloportfolio</media:title>
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		<item>
		<title>Why I Love Chris Koch</title>
		<link>http://soloportfolio.wordpress.com/2010/10/12/why-i-love-chris-koch/</link>
		<comments>http://soloportfolio.wordpress.com/2010/10/12/why-i-love-chris-koch/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 02:15:33 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[chris koch]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[itsma]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=393</guid>
		<description><![CDATA[I’ve been following Chris Koch, blogger &#38; B2B IT marketing strategist, for about a year and I read his weekly blog about 80% of the time—something I can’t say about many professional blogs that I follow. Koch writes for the Information Technology Services Marketing Association (ITSMA) as a paid intellectual in residence—and of course does [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=393&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://soloportfolio.wordpress.com/2010/10/12/why-i-love-chris-koch/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<item>
		<title>Join us for a conversation about B2B blogging.</title>
		<link>http://soloportfolio.wordpress.com/2010/10/11/join-us-for-a-conversation-about-b2b-blogging/</link>
		<comments>http://soloportfolio.wordpress.com/2010/10/11/join-us-for-a-conversation-about-b2b-blogging/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 19:45:39 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=467</guid>
		<description><![CDATA[Come join us for a big ol&#8217; back-and-forth about business blogging on Nov 3 with Seltzer Design! I&#8217;ll be on a panel with Annie Smidt from Seltzer and Aaron Desatnik from NEXUS and we&#8217;ll be covering the practical strategies companies should consider when planning for and executing company blogs. While blogs seem like an easy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=467&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://soloportfolio.wordpress.com/2010/10/11/join-us-for-a-conversation-about-b2b-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Can Content Marketing Transform PSF Innovation?</title>
		<link>http://soloportfolio.wordpress.com/2010/09/29/can-content-marketing-transform-psf-innovation/</link>
		<comments>http://soloportfolio.wordpress.com/2010/09/29/can-content-marketing-transform-psf-innovation/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 13:30:24 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[PSF Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[information design]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[intangibles]]></category>
		<category><![CDATA[professional service firms]]></category>
		<category><![CDATA[PSF]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=435</guid>
		<description><![CDATA[Bob Buday, an expert in thought leadership and principal of The Bloom Group, recently wrote a blog post that I believe captures my dream for content marketing in professional services. He wrote: When companies use thought leadership to fuel new services or rejuvenate existing ones, they not only codify expertise on how to solve some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=435&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://soloportfolio.wordpress.com/2010/09/29/can-content-marketing-transform-psf-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Graffiti_New</media:title>
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		<item>
		<title>The Dangers (Not) of Individual-Branded Blogging</title>
		<link>http://soloportfolio.wordpress.com/2010/09/17/the-dangers-not-of-individual-branded-blogging/</link>
		<comments>http://soloportfolio.wordpress.com/2010/09/17/the-dangers-not-of-individual-branded-blogging/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 14:49:50 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[peHUB]]></category>
		<category><![CDATA[professional service firms]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=408</guid>
		<description><![CDATA[There have been quite a few well-known bloggers hop-scotching from one publication to the next of late. Most recently, Dan Primack, creator of peHUB Wire, announced last month that he&#8217;ll be moving on to work as a blogger/journalist for Fortune.com. Dan built his blog following on peHUB from 300 to 60,000&#8230; something I&#8217;m not surprised by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=408&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://soloportfolio.wordpress.com/2010/09/17/the-dangers-not-of-individual-branded-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Biggest Study To Date of B2B Content Marketing</title>
		<link>http://soloportfolio.wordpress.com/2010/09/15/biggest-study-to-date-of-b2b-content-marketing/</link>
		<comments>http://soloportfolio.wordpress.com/2010/09/15/biggest-study-to-date-of-b2b-content-marketing/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 15:07:20 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cmi]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing institute]]></category>
		<category><![CDATA[junta42]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=413</guid>
		<description><![CDATA[Out today: Junta42 and MarketingProfs have published the most comprehensive study of content marketing in the B2B space to date. The findings will surprise you. I was thrilled when they asked me to participate as a co-author in June. Since then, we have been pouring over the data, analyzing how marketers are adapting to their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=413&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://soloportfolio.wordpress.com/2010/09/15/biggest-study-to-date-of-b2b-content-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Slide1</media:title>
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			<media:title type="html">Confidence Gap</media:title>
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		<title>Content Marketers: How Often Should You Publish?</title>
		<link>http://soloportfolio.wordpress.com/2010/06/08/content-marketers-how-often-should-you-publish/</link>
		<comments>http://soloportfolio.wordpress.com/2010/06/08/content-marketers-how-often-should-you-publish/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 15:41:13 +0000</pubDate>
		<dc:creator>soloportfolio</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[PSF Marketing]]></category>
		<category><![CDATA[content marketing institute]]></category>
		<category><![CDATA[junta42]]></category>

		<guid isPermaLink="false">http://soloportfolio.wordpress.com/?p=401</guid>
		<description><![CDATA[I received a call late last week from an editor at Consulting Magazine to discuss content marketing strategies for professional service firms. One of his questions: how often should firms&#8211;particularly small to mid-size firms&#8211;publish content in order to remain credible and visible? In the past, I may have said weekly or monthly. But I&#8217;ve changed [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=soloportfolio.wordpress.com&amp;blog=3377123&amp;post=401&amp;subd=soloportfolio&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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